James Arthur Sims

James Arthur Sims is a native of Augusta, GA. He graduated with a B.A from Elizabeth City State University. James has 10 years of pharmaceutical sales experience specialized in chronic diseases such as: diabetes, hypertension, high cholesterol, allergy, asthma, and osteoporosis. After overcoming a personal battle with high cholesterol, James turned his life around through diet and exercise and became passionate about educating others. He received his personal training and nutrition coach certification through the National Academy of Sports Medicine (NASM) and also turned IFBB pro bodybuilder in 2020.

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James has a dedicated and strong passion for helping others regain their health and achieving whatever their personal fitness goal may be.